Modern Market Brand Storyteller
Working in the restaurant industry throughout COVID pushed my creative forward in order to move sales back to pre-COVID levels. Within a marketing team of five people, I conducted the following:
Lead copywriter on:
Four branded emails weekly
Social media
In-restaurant communications in Arizona, Texas, Colorado and Denver International Airport locations
Two press releases
Four blog posts
Brand Storyteller
Social media manager
Strategized, creative lead and food styled over five photoshoots with Set Creative
Lead social campaigns and giveaways with Weller, Spindrift and Health-Ade Kombucha
Drafted contracts and recruited NIL students for partnerships
Social Media
Increased the social media following by 104%.
The top post on the feed reached over 62K accounts.
Branded Communications
Wrote four emails a week to over 534,000 subscribers. Since starting, the email list has grown from 29,400 subscribers.
Wrote four blogs featured on the website:
We Are Doing Well(er)
Welcome To The Menu, Ahi Tuna
Spring's Superstars
Dining With Confidence- Updates
In-Restaurant Sinage
Wrote copy for sinage in all 28 locations including at Denver International Airport.
Photoshoots
Worked on six photoshoots with Set Creative. Responsibilities included:
Food styling with culinary
Strategic planning
Budget planning
