Langrand Copywriter
At Langrand, I’ve written commercial spots, ads across print and digital, pitched brand voices to clients and helped launch new brands. Brands I’ve worked with include Harris Health Center, MD Anderson, BlueCross Blue Shield, United Airlines, VOW for Girls, Howard Hughes and MyWellSpent.
Some of my favorite work is listed below.
Unite for Girls Night
Non-profit VOW for Girls asked us to develop a compelling message and creative campaign that kicks off an International Day of the Girl (October, 11th) in a way that motivates and resonates to boost donations. The result: Unite for Girls Night. This campaign encourages women to come together and help create a world where every girl is free to dream. I developed the copy voice and tone and wrote all the assets associated with the event to promote this charitable cause compellingly.
Launching a new BlueCross Blue Shield Product- Meet Celeste
BlueCross Blue Shield is launching a new healthcare product called Celeste. It helps businesses manage their healthcare benefits, and most importantly, helps people take advantage of those job benefits through data integration and holistic care options. In addition to developing the voice, I am the lead copywriter on all Celeste assets.
United Airlines Employee Benefits - Wayfinder
Everybody wants to seek better on their wellness journey. But they don’t want to navigate the cluttered and confusing wellness industry alone.
That’s why we worked with United Airlines to establish a new employee-facing brand that improves healthcare communications from the ground up, guiding employees to better overall wellbeing.
